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Does Your Business Need a Blog?

by Nina Menezes

First of all - what is a blog?

There has been plenty of confusion on what exactly is a blog, sometimes called a weblog. To clarify the term, it is used to describe an online journal that is frequently updated. The process of posting content in the journal is called blogging. The person who posts entries in the journal is called a blogger. Blogging is a quick, easy way to publish content on the Web. You simply log in, enter your content and submit. The term "blog" came about as a way to avoid confusion with the term server log.

Blogging has redefined the way we are using the internet, turning people from readers into writers on the net. Technorati estimates that over 75,000 new blogs are created each day. Blogs can be personal or professional. Business blogs can be internal or external. Internal blogs are used for communication within the company. External blogs are used for communication from the company to the customers. The focus in this article is on external blogging.

Read my blog on low cost web site design tips

Below are some tips on blogging:

The tips above are just a few of the ways to drive traffic to your blog. If you would like more information on blogs or how to set up your own blog – I'm here to help. If you need some help understanding some of the technical terminology used, please contact me at nina@interdream-designs.com.

Happy blogging!

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