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Does Your Web Site Create Branding?

by Nina Menezes

The purpose of branding is to get people to remember your company, its product and service easily. Making your site unique helps others to instantly identify your company among others. Branding isn't just for the big companies. It's just as important to you the small business entrepreneur.

Remember, you do not own your brand. Your brand is owned by your customers. If your idea of who you are is the same as your customer's perception of you, then you have a powerful brand. Do you have a way to find out what your customer’s perception is of your company? Here are a few tips on branding for your small business Web site:

1. Include your logo on all pages. Your logo can create your identity and will speak for you, thus establishing your brand.

2. Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example "Always low prices" is the tagline for Wal-Mart.

3. When visitors visit your site, let them know what the purpose of your site is. Why are you building the site? Is it a sales site or is it an educational site? Create a clear purpose to your site so visitors know exactly whey they are on your site.

4. Have a consistent look and feel in all your pages. Use a color scheme and layout that are clearly recognized across your site.

5. Make the site reflect your personality. Your Web site personality is your identity on the Web. Giving your site personality will help others to instantly identify your site and will also help them to remember your company, product or service easily.

6. Have an About Us section, that includes all relevant informaton about you and your business. This will help people to get to know more about you.

7. Include a copyright statement at the bottom of each page. See the bottom of this page for an example.

To learn more about Branding your Web site, contact us

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